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<channel>
	<title>Mike Eng</title>
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	<link>http://mike-eng.com</link>
	<description>Interaction Designer</description>
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		<title>Usability Observation #17</title>
		<link>http://mike-eng.com/usability-observation-17/</link>
		<comments>http://mike-eng.com/usability-observation-17/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 14:24:08 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1840</guid>
		<description><![CDATA[On melting butter with leftover heat. ]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
<a href="http://mike-eng.com/usability-observation-17/usability_observation_17/" rel="attachment wp-att-1842"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_17-300x225.jpg" alt="Melting butter with leftover heat" title="Melting butter with leftover heat" width="300" height="225" class="alignnone size-medium wp-image-1842" /></a></p>
<p>While making breakfast, Emily had just boiled some water for tea and then had to melt some butter for pancakes. So rather than putting the butter in a cold pan and heating it up from scratch, she put the butter in a bowl and placed it on top of the teapot, thereby using the heat that was otherwise sitting idle. Nice.
</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/usability-observation-17/usability_observation_17_2/" rel="attachment wp-att-1841"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_17_2-300x225.jpg" alt="Butter melting in progress" title="Butter melting in progress" width="300" height="225" class="alignnone size-medium wp-image-1841" /></a>
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		<title>Usability Observation #16</title>
		<link>http://mike-eng.com/usability-observation-16/</link>
		<comments>http://mike-eng.com/usability-observation-16/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:09:48 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[appropriate technology]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1820</guid>
		<description><![CDATA[On improvising ice cube trays from egg cartons.]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_16.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_16-225x300.jpg" alt="Egg Cartons Turned Ice Cube Trays" title="Egg Cartons Turned Ice Cube Trays" width="225" height="300" class="alignnone size-medium wp-image-1819" /></a></p>
<p>I found myself in a newly rented third floor apartment in the thick of the summer. There were no ice cube trays in the freezer. Luckily, I had been to the grocery store to buy eggs, and there was an integrated egg container in the refrigerator.</p>
<p>So I stashed the eggs into the fridge and improvised ice cube trays out of the plastic egg cartons. It worked quite well. They are slightly flimsy when handling them with water. Not bad, though. And the <a href="http://en.wikipedia.org/wiki/Draft_angle">draft angle</a> is quite steep, so the ice releases with a gentle push from below.
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		<title>Usability Observation #15</title>
		<link>http://mike-eng.com/usability-observation-15/</link>
		<comments>http://mike-eng.com/usability-observation-15/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 19:44:12 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[constraints]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user testing]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1778</guid>
		<description><![CDATA[On what subway attendants see and designers don't.]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
  <a href="http://mike-eng.com/wp-content/uploads/usability_observation_15.jpg" ><img src="http://mike-eng.com/wp-content/uploads/usability_observation_15-300x225.jpg" alt="Card Slot and Diagram" title="Card Slot and Diagram" width="300" height="225" class="alignnone size-medium wp-image-1780" /></a></p>
<p>Here&#8217;s the handywork of a Boston subway attendant to solve a problem which is mainly out of his control.</p>
<p>The problem is: people at the self-service ticket purchasing stations don&#8217;t know which way to insert their credit cards. Errors here during peak hours can be a bottleneck in the system.</p>
<p>This problem could have been solved in a few ways:
</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_15_3.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_15_3-300x199.jpg" alt="SIM Card" title="SIM Card" width="300" height="199" class="alignnone size-medium wp-image-1781" /></a> </p>
<p>1. Constraints. Donald Norman introduced many people to the concept of <a href="http://www.jnd.org/dn.mss/affordance_conv.html">constraints</a> as a design convention. Basically, if you don&#8217;t want a user to do something the &#8220;wrong way&#8221;, make it impossible to do it that way. Also, if you visually indicate that it is impossible, you will most likely prevent the user from even attempting. This may seem difficult to do with something as two-dimensional as a credit card, but someone got it right with the design of SIM cards (left).</p>
<p>2. Flexibility. In this case, have four sensors in the card reader to accommodate the possibility of the stripe being in one of four possible locations. Of course, this would drive up the cost. Multiply the price of the sensor by the number of these kiosks in a transit system, then multiply it by four, and it will be significant.</p>
<p>3. Proximity (the P in <a href="http://usabilityfriction.com/2008/09/08/how-to-make-your-user-interface-crap/">the graphic design acronym CRAP</a>). Another piece of this problem is that the label which demonstrates which way to insert the card is located far away from the card slot. So often the user doesn&#8217;t notice it when inserting a card. Then again, as Norman points out in <em>The Design of Everyday Things</em>, if something needs a label, it is badly designed.</p>
<p>The subway attendant&#8217;s solution was a noble but limited attempt to bridge the distance between the card slot and the label &#8211; a &#8220;Band-Aid&#8221; sort of solution to a problem that would ideally have been solved earlier in the design process.</p>
<p>The interesting bit is that it took the subway attendant (who watches people use the machines every day) to notice it. If the design team had tested their design earlier on, they most likely would have seen the problem when it could have been corrected in a more integrated way.
</p></div>
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		<title>Usability Observation #14</title>
		<link>http://mike-eng.com/usability-observation-14/</link>
		<comments>http://mike-eng.com/usability-observation-14/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 01:54:26 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[re-use]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1768</guid>
		<description><![CDATA[Where shopping cart shelters go to die.]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_14.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_14-225x300.jpg" alt="Alternate Use for a Shopping Cart Shelter" title="Alternate Use for a Shopping Cart Shelter" width="225" height="300" class="alignnone size-medium wp-image-1770" /></a></p>
<p>Ever wonder what happens to those shopping cart shelters that sit in the parking lot of the supermarket when the market goes out of business? Here&#8217;s one example of a re-use for them. An outdoor bench with a roof.
</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_14_2.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_14_2-300x225.jpg" alt="Bench Construction" title="Bench Construction" width="300" height="225" class="alignnone size-medium wp-image-1769" /></a></p>
<p>It almost looks as though these slots were designed for this purpose, although it&#8217;s a slightly low height for a bench.
</p></div>
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		<title>Usability Observation #13</title>
		<link>http://mike-eng.com/usability-observation-13/</link>
		<comments>http://mike-eng.com/usability-observation-13/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:27:10 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1758</guid>
		<description><![CDATA[Either a gross oversight or a clever conspiracy in the subway.]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_13.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_13-225x300.jpg" alt="Fan and Garbage Can" title="Fan and Garbage Can" width="225" height="300" class="alignnone size-medium wp-image-1759" /></a></p>
<p>An odd pairing of two objects in close proximity: a garbage can and an industrial fan, in a subway station. I tried to put a granola bar wrapper in this can, and it blew away. I&#8217;m fairly certain I&#8217;m not the only person who has had this problem.</p>
<p>As I see it, this situation could be interpreted in one of two ways.</p>
<p>#1: A simple oversight. Maybe one person placed the garbage can where it is, and later another person planted the fan near it by necessity since it was near the electrical outlet. Or maybe the same person placed them both where they are without putting himself into the situation of a subway passenger throwing away trash or observing how people interact with the setup.</p>
<p>#2: Conspiracy. The cleaning company and the facilities maintenance department of the MBTA worked out a deal. In exchange for a small bribe, the facilities company would create traps such as this, which highlight the need to continue the MBTA&#8217;s contract with the cleaning company.
</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_13_2.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_13_2-300x225.jpg" alt="Advertisement for Cleaning Company" title="Advertisement for Cleaning Company" width="300" height="225" class="alignnone size-medium wp-image-1760" /></a></p>
<p>The conspiracy theory is corroborated when one notes the placement of this sign for the cleaning company, located on the wall behind the trap.
</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_13_3.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_13_3-300x225.jpg" alt="Trap Context in Subway" title="Trap Context in Subway" width="300" height="225" class="alignnone size-medium wp-image-1761" /></a></p>
<p>Also note that the fan is chained in place &#8211; ostensibly to deter fan theft, but maybe secretly to maintain the trap.</p>
<p>Oversight or conspiracy? You decide.
</p></div>
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		<title>Usability Observation #12</title>
		<link>http://mike-eng.com/usability-observation-12/</link>
		<comments>http://mike-eng.com/usability-observation-12/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 03:49:38 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1743</guid>
		<description><![CDATA[On adapting infrastructure where the honor system is still alive.]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_12.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_12-300x225.jpg" alt="Submetering from a Fire Hydrant" title="Submetering from a Fire Hydrant" width="300" height="225" class="alignnone size-medium wp-image-1745" /></a> </p>
<p>An interesting find. I stumbled upon a fire hydrant on the street with a meter and a hose hooked up to it. Contractors were using it in their construction process on a new building which apparently didn&#8217;t have its utilities hooked up yet. I assumed this is how they were billed for the public water they used &#8211; on the good old honor system.</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_12_2.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_12_2-225x300.jpg" alt="Hydrant in Context" title="Hydrant in Context" width="225" height="300" class="alignnone size-medium wp-image-1744" /></a></p>
<p>Here&#8217;s the hydrant in context. It begs the question: If one were to hook up the meter in reverse, would it run the number down? Or would it be fruitless and possibly lead to karmic disaster, as <a href="http://en.wikipedia.org/wiki/Ferris_Bueller's_Day_Off#Plot">Ferris Beuller</a> experienced?
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		<title>HubSpot &#8211; Keyword Grader</title>
		<link>http://mike-eng.com/hubspot-keyword-grader/</link>
		<comments>http://mike-eng.com/hubspot-keyword-grader/#comments</comments>
		<pubDate>Sat, 29 May 2010 02:02:48 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[work: interactive]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[task flow]]></category>
		<category><![CDATA[wireframes]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1669</guid>
		<description><![CDATA[Strategy and redesign of a leading web application used for search engine optimization.]]></description>
			<content:encoded><![CDATA[<div style="width:650px;">
<div class="clear">
<a href="http://hubspot.com">Hubspot</a> is an inbound marketing consultancy that integrates search engine optimization, blogs, and social media to increase their clients&#8217; ability to get found online.</p>
<p>As part of an interview process, I was asked to redesign one of their products &#8211; the Keyword Grader. Clients use the Keyword Grader to evaluate how well a site is optimized for certain keywords. It shows the site&#8217;s search engine rankings, compared with the rankings of competitors, for specified keywords.
</p></div>
<div class="clear">
<div class="left">
<div id="attachment_1678" class="wp-caption alignnone" style="width: 310px"><a href="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader_original.png"><img src="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader_original-300x197.png" alt="Original Keyword Grader" title="Original Keyword Grader" width="300" height="197" class="size-medium wp-image-1678" /></a><p class="wp-caption-text">Original Design</p></div>
</div>
<div class="right" style="width:310px;">
The existing Keyword Grader had various issues in terms of  User Interface and User Experience. Labeling was not clear for the options. Tools were placed in sporadic locations. Little attention had been given to it overall.
</div>
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<p><!-- end clear --></p>
<div class="clear">
One key impetus for changing the keyword grader is that Google is soon changing the way search works. They are personalizing search results based on location and other information Google knows about the user based on blogs, e-mail, and social media. Once search is personalized in such a way, global search engine rankings (one of the main metrics in the keyword grader) are no longer relevant.
</div>
<div class="clear">
<div class="left">
<div id="attachment_1675" class="wp-caption alignnone" style="width: 310px"><a href="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader_flow_new.pdf" target="_blank"><img src="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader_flow_new-300x286.png" alt="Click to View PDF in New Window" title="Click to View PDF in New Window" width="300" height="286" class="size-medium wp-image-1675" /></a><p class="wp-caption-text">Task Flow Diagram for New User Signup Process</p></div>
</div>
<div class="right" style="width:310px;">
I started the research with a task flow diagram to understand two processes behind using Hubspot and annotated it with plausible thoughts from the user (in blue) and suggestions for simple design improvements (in red). First, I diagramed the process of a new user signing up.
</div>
<div class="clear">
<div class="left">
<div id="attachment_1677" class="wp-caption alignnone" style="width: 260px"><a href="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader_flow_returning.pdf" target="_blank"><img src="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader_flow_returning-250x300.png" alt="Click to View PDF in New WIndow" title="Click to View PDF in New WIndow" width="250" height="300" class="size-medium wp-image-1677" /></a><p class="wp-caption-text">Task Flow Diagram for New User Signup Process</p></div>
</div>
<div class="right" style="width:310px;">
Next, I visualized the process for a returning user logging in and accessing the Keyword Grader.
</div>
</div>
<div class="clear">
In redesigning the Keyword grader, one central concept was to introduce viewer profiles specifying the demographics of people targeted by the site. For example, a company that markets study-abroad packages to university students may have profiles of students, professors, and parents. Perhaps the company is also targeting viewers in certain geographic areas. As part of the setup process with HubSpot, the user would create these target profiles.
</div>
<div class="clear">
<div class="left">
<div id="attachment_1671" class="wp-caption alignnone" style="width: 310px"><a href="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader.pdf" target="_blank"><img src="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader1-300x224.png" alt="" title="Click to View PDF in New Window" width="300" height="224" class="size-medium wp-image-1671" /></a><p class="wp-caption-text">New Wireframe: Table View</p></div>
</div>
<div class="right" style="width:310px;">
The profiles would match with the way Google&#8217;s search results are personalized, so search engine rankings would be viewable in the Keyword Grader, segmented by profile.</p>
<p>The wireframes offer a &#8220;recommendations&#8221; bar on the top &#8211; for a user who is looking to quickly find some improvements to make to search engine optimization.
</p></div>
</div>
<div class="clear">
<div class="left">
<div id="attachment_1672" class="wp-caption alignnone" style="width: 310px"><a href="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader.pdf" target="_blank"><img src="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader2-300x224.png" alt="Click to View PDF in New Window" title="Click to View PDF in New Window" width="300" height="224" class="size-medium wp-image-1672" /></a><p class="wp-caption-text">New Wireframe: Table View Options</p></div><br />
<div id="attachment_1673" class="wp-caption alignnone" style="width: 310px"><a href="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader.pdf" target="_blank"><img src="http://mike-eng.com/wp-content/uploads/hubspot_keyword_grader3-300x233.png" alt="Click to View PDF in New Window" title="Click to View PDF in New Window" width="300" height="233" class="size-medium wp-image-1673" /></a><p class="wp-caption-text">New Wireframe: Chart View</p></div>
</div>
<div class="right" style="width:310px;">
For users wishing to dig deeper, they can navigate a table view or a chart view of the keyword data, both of which are highly customizable.
</div>
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<p><!-- end clear -->
</div>
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		<title>Usability Observation #11</title>
		<link>http://mike-eng.com/usability-observation-11/</link>
		<comments>http://mike-eng.com/usability-observation-11/#comments</comments>
		<pubDate>Wed, 26 May 2010 22:49:53 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[grandma]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1654</guid>
		<description><![CDATA[On how vegetable packaging can become window dressing.]]></description>
			<content:encoded><![CDATA[<div class="clear blog">
      <a href="http://mike-eng.com/wp-content/uploads/usability_observation_11.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_11-300x225.jpg" alt="Grandma&#039;s Window Curtain - open" title="Grandma&#039;s Window Curtain - open" width="300" height="225" class="alignnone size-medium wp-image-1657" /></a></p>
<p>Another of my grandma&#8217;s household innovations. This one involves taking a velcro band that once held together a bunch of cabbage at the grocery store and pinning it to the window to hold the window curtain in place.</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_11_2.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_11_2-300x225.jpg" alt="Grandma&#039;s Window Curtain - closed" title="Grandma&#039;s Window Curtain - closed" width="300" height="225" class="alignnone size-medium wp-image-1655" /></a></p>
<p>Here it is closed.
</p></div>
<div class="clear blog">
<a href="http://mike-eng.com/wp-content/uploads/usability_observation_11_3.jpg"><img src="http://mike-eng.com/wp-content/uploads/usability_observation_11_3-225x300.jpg" alt="Grandma&#039;s Window Curtain - closeup" title="Grandma&#039;s Window Curtain - closeup" width="225" height="300" class="alignnone size-medium wp-image-1656" /></a></p>
<p>And here&#8217;s a closeup of the velcro band in action. Not shown: the pin hole on the left side of the windowsill from when she switches sides. It&#8217;s the ultimate in cheap functionality. <a href="http://en.wikipedia.org/wiki/Victor_Papanek">Victor Papanek</a> would love it.
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		<title>Technology and Presence</title>
		<link>http://mike-eng.com/technology-and-presence/</link>
		<comments>http://mike-eng.com/technology-and-presence/#comments</comments>
		<pubDate>Thu, 13 May 2010 03:03:53 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[commuting]]></category>
		<category><![CDATA[i-generation]]></category>
		<category><![CDATA[poem]]></category>
		<category><![CDATA[poetry]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[technology and society]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1640</guid>
		<description><![CDATA[You might call this one poetry.]]></description>
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<img src="http://mike-eng.com/wp-content/uploads/technology_and_presence-225x300.jpg" alt="" title="Boston Subway" width="225" height="300" class="alignnone size-medium wp-image-1643" />
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<p>I am waiting outside in Arlington, MA to catch a bus back to the end of the Boston subway and back to my grandmother&#8217;s house at the other end of the subway line in Quincy. I get a call from my girlfriend in Providence, where I still live as well, although I hardly spend any time there anymore. It&#8217;s a little after 9:00 PM. She&#8217;s early. She usually calls sometime between 10:00 and 11:00. My bus comes. I keep her on the line, board the bus, tap my RFID-enabled card to pay my fare, and sit down. We tell each other about how our days went. The bus arrives at the station. I locked my bike at this station on my way out to Arlington, so I unlock it to bring it back with me on the subway. I stay above ground in the station to finish the phone conversation. We tell each other goodnight. I board the subway. I brought four Mothers&#8217; Day cards to fill out on my ride back. They are going to each of my two grandmothers, my mom, and my stepmother. The subway car jostles and fights me as I am trying to maintain a minimal level of legibility in my handwriting, particularly for my maternal grandmother who used to teach first and second grade. I had stamps on the envelopes already &#8211; I put them on at my other grandma&#8217;s house before I left it this morning. I am drained from a long day of work. I screwed up one of the addresses &#8211; I&#8217;ll sacrifice that for the one card for which I don&#8217;t need an envelope &#8211; the one for the grandma I am staying with this week. Three of my mothers&#8217; day recipients call me &#8220;Michael&#8221;. My stepmother calls me &#8220;Mikey&#8221;, a nickname that my now-teenage brother gave me. I&#8217;m not used to going by either of those names on a daily basis, so I struggle to make sure I get them right for each of the moms in my life. In order to write some thoughtful words, I have to imagine I am talking in-person with each of them. It feels like teleporting. Two of them are in California. One is outside of Philadelphia. One is outside Boston, where I am going to rest tonight. I finish the cards, sigh, and look up. It&#8217;s an odd time, so it&#8217;s not anywhere near its rush-hour maximum density, but it&#8217;s not completely empty either &#8211; there are just enough people in it to notice that there are a lot of lonely people here together.</p>
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<p>This subway is the Edward Hopper painting of our time. We are passive passengers with drooping hats, thumbs navigating through mobile phones, ears plugged with headphones, awkwardly cropped with faces behind books, aged with fluorescent light, waiting for the doors to open at our destination.</p>
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		<title>Horizontalism and Readability</title>
		<link>http://mike-eng.com/horizontalism-and-readability/</link>
		<comments>http://mike-eng.com/horizontalism-and-readability/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:14:15 +0000</pubDate>
		<dc:creator>mrengy</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[graphical user interface]]></category>
		<category><![CDATA[information design]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://mike-eng.com/?p=1626</guid>
		<description><![CDATA[Thoughts on an article about the history of scrolling and vertical versus horizontal orientations for text.]]></description>
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I somewhat recently discovered an online magazine called <a href="http://www.thinkingforaliving.org/">Thinking for a Living</a>. I could go on quite a bit about it, but in short, the writers take design thinking and apply it to a broad scope of objects and systems in our designed environment. I am a huge fan.</p>
<p><img src="http://mike-eng.com/wp-content/uploads/horizontalism_and_readability-201x300.jpg" alt="Diagram to explain the user interface mechanism of scrolling. From the Original Macintosh Manual. 1984." title="Diagram to explain the user interface mechanism of scrolling. From the Original Macintosh Manual. 1984." width="201" height="300" class="alignnone size-medium wp-image-1627" />This article, <a href="http://www.thinkingforaliving.org/archives/5469">Horizontalism and Readability</a>, discusses the origins of scrolling as we know it today. In 1984 with the development of the first Apple Macintosh, the designers introduced the concept of a graphical user interface. With it, they discovered an early problem that there may be too many words and too much content to fit in the allotted space of the computer monitor.</p>
<blockquote><p>The designers of the Macintosh knew this was an issue that had to be solved through the user interface, and devised an ingenius model that’s still being used today. They found a previous solution in the physical world and ported it directly to the digital space: scrolling.</p></blockquote>
<p>But the article makes the case that Apple in 1984 got it wrong. Scrolls in a vertical orientation mainly come from idealized versions, but the majority of actual scrolls are oriented horizontally.</p>
<blockquote><p>A simple <a href="http://images.google.com/images?q=scroll">Google Image Search</a> will reveal the same sort of pattern. Most of the vertical scrolls are idealized versions, stock illustrations, or clip art, while most photographs of historical scrolls and documents are horizontal in format.</p></blockquote>
<p>The article goes on to make the case for a horizontal orientation with narrower columns for the sake of readability.</p>
<p>Fascinating. Maybe the decision to introduce scrolling in the vertical orientation wasn&#8217;t that simple. But maybe it was. One simple oversight, and we as a society have arguably botched the orientation of the vast majority of a new medium of text.</p>
<p>The article got me thinking &#8211; why were scrolls initially oriented horizontally as opposed to vertically? One possibility: when writing on a vertical scroll, the bottom rod interferes with the writer&#8217;s hand. Another: when reading, if the scroll is oriented horizontally, the reader can place the scroll on a surface that is tilted toward him/her without the rods rolling off.</p>
<p>The manifestations of this decision for vertical scrolling in the digital realm are all around. Take the computer mouse, for example. The most commonly used mice today still have a vertical scroll wheel. Some intermediary versions have a vertical scroll wheel that the user can push left or right as well. </p>
<p>Then Apple introduces the Mighty Mouse with a ball instead of a scroll wheel, enabling scrolling in any direction. Then there&#8217;s the Apple Magic Mouse with no physical scroll device but multi-touch capability that allows the user to scroll in any direction as well as perform various gestures.</p>
<p>And we are moving in a direction-agnostic orientation with mobile devices.</p>
<p><a href="http://www.thinkingforaliving.org/">Thinking for a Living</a>, as one might expect, is oriented horizontally.
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